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darrel@valuecentered.org
Click here to see the ValueCentered articles & publications by Dr. Darrel Edwards
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| Education BS Psychology and Philosophy
Brigham Young University
Honors Student |
1965 |
PhD Clinical Psychology, Philosophy, and Religion
Brigham Young University
National Aeronautic and Space Administration (NASA) Fellowship
Master Thesis: Hierarchical Structures and Decision-Making Systems
Dissertation: General Heuristics in Creativity and Problem Solving |
1968 |
2200 Hour Doctoral Clinical Internship
Utah State Health
Utah State Fellowship |
1968 |
Post-Doctoral Year Verbal Learning and Verbal
Behavior plus Psycholinguistics with Charles Cofer and David Palermo
Pennsylvania State University
Public Health Services Fellowship
Thesis: Mnemonics as a Moderator in Memory and Problem Solving |
1968 |
2200 Hour Post-Doctoral Clinical Position: Consulting,
Research and Practice
National Naval Health Center - Bethesda, Maryland
National Institutes of Health - Bethesda, Maryland
U.S. Navy Officer
Thesis: The Conceptual Structure of Clinical Decision Paths for Treatment |
1970 |
| Post-Educational Employment Naval Health Research
Center - San Diego
Director: Decision Systems
LCDR USN |
1970-1979 |
TRI Community Services: Research, Psychology, and Law - San
Diego
Founder and President
|
1974-1979 |
The California School of Professional Psychology
Professor: Statistics, Research Design, Clinical Intervention and Psychotherapy, Hypnosis, Theories of Personality,
Systems of Psychotherapy |
1974-1979 |
Company started in 1972 as Darrel Edwards, Inc.
Grid Research: Local, State, and National Research and
Consulting in Psychology, Medicine and Law - San Diego
Founder and President
Re-Incorporated as The Edwards Associates |
1976-1983 |
The Edwards Associates: Research and Consulting Nationally
and Internationally
San Diego (8 Associates Worldwide)
Proprietary Database and Software Holder of all Grid Research and Strategic Vision Tools
Founder and CEO |
1983-Present |
StrategicVision Worldwide: Research and Consulting in Human Values, Motivation and Decision-Making
- San Diego
with Specialty Trained Teams Worldwide
Founder and CEO |
1987-Present |
Dr. Darrel Edwards - World-renowned authority on Values, Motivation, and Decision-Making.
Expert and Creator of Metricsfor Initial Quality, Total Quality, Delight, Total Value, Brand Equity, Service,
Communication and Loyalty. Developed metrics and Expert on Return on Investment [Dollar for Dollar]
on Product Improvement and Advertising.
Consults with automotive manufacturers, governments, journalists, researchers, medical profession, education
CEOs, product developers, strategic planners, and Communications and Advertising worldwide. |
1972-Present |
| Accomplishments Developed the Grid Research Method
for defining hierarchical decision systems. A research technique that
measures content and structure of complex decision systems. |
1967 |
| Developed Multi-Level Hierarchical Structural Efficiency
Methods. Increasing predictive strength of multiple leveled decision systems
by including progressive analyses of population subsets defined by
consecutive analyses, including same factors operating differently within
each consecutive context. |
1970 |
| Director of research on Medical decision worldwide and
special environments, including Antarctica and nuclear submarines. Twenty
eight hospitals and over 2000 physicians. Developed St. Louis archival and
tracking information systems for DoD medical and psychiatric patients. |
1972-1976 |
| Oversight Committee on computer models, interactive database
systems and analytic tools. Six year project. |
1972-1978 |
| Developed autonomous hierarchical clustering procedures for
analyzing complex decision-making systems with his partner, J. Susan
Johnson. Allowing any variables to be used to comprehensively define the
intrinsic structure of any data set for any group of combination of groups
within any context |
1972 |
| Developed ValueCentered methods and established research
organizations in this approach worldwide, including Australia, Canada,
China, Colombia, Costa Rica, England, France, Germany, Italy, Japan, Kenya,
Mexico, and Russia. More powerfully and clearly defined the domain and
character of personal, social, and cultural values. The basic premise of the
method is that the individual's personal values are at the core of their
purchase decisions and that priorities and personal images are shaped by
their connections to those values. |
1973-Present |
| Chaired 72 PhD dissertations on hierarchical methods for
defining constructs in diverse areas of psychology, including addictions,
medical intervention, psychological intervention, education, organizational
structures, decision making systems, and governmental policy. |
1974-1989 |
| US government oversight committee for the evaluation of the
power and utility of psychological measures for predicting behavioral
outcomes in multiple decision-making systems, and governmental policy. |
1974-1989 |
| Special consultant to the US White House on the treatment of
addictions and measuring treatment effectiveness |
1974-1979 |
| Special consultant to the Prime Minister (10 Downing Street)
on national issues (health, education, business, and governmental policy),
the European monetary (educational, health, and political issues), and
Taiwanese-Mainland Chinese Relations. |
1986-1989 |
| Developed the New Vehicle Experience Study (NVES)
ValueCentered System, including questionnaire sections, analytic models,
Total Quality Index, Total Value Index, Problem Impact Index, and Delight
Index. Invented the Delight scaling procedures. Developed concomitant
clustering procedures for defining the relationships that link product
attributes to benefits, emotional outcomes, and images. Complete NVES
questionnaire developed in concert with partner, Daniel Gorrell. |
1994-Present |
| Director of programs to define decision systems for
physicians, healthcare providers, and patients in a wide variety of areas,
including different clinical settings from submarines to world renounced
hospitals and clinics. Monitored research and established primary research
on patient populations up to 6,500,000 individuals at risk per year.
Completed systems for having health care providers define their actual
decision making processes world wide from China to Russia, Europe, South
America, Canada, Mexico, and the USA covering diagnoses, pharmaceutical
decisions, and patient relationships. Established ongoing monitoring
instruments for physician effectiveness and patient satisfaction in 12
programs worldwide. |
1972- Present |
| Developed a comprehensive system for measuring
communication: from ideas to finished products. Completed measurement of
communications worldwide using the proprietary system in over 100 studies.
Developed norms for response profiles for excellent, good, average, below
average, and unsatisfactory communication profiles from print to
commercials. |
1985-Present |
| Authored 302 manuscripts and report for both proprietary and
public projects for industry, government, education, medicine, law, and
politics. Industries include automotive, airlines, banking and finance,
pharmaceuticals, insurance, investments, and beverages. |
1970-Present |
| Honors National Honor Society Science and
Mathematics |
1961 |
| Phi Kappa Phi Honor Society - Psychology |
1965 |
| Sigma Phi Honor Society - Research and Computer Models |
1965 |
| National Psychological Honor Society - Psychology and
Research |
1965 |
| High Honors - Honors Program Brigham Young University |
1965 |
Top 100 Creative Doctoral Science Graduates
Institute for the Study of Creativity, University of Florida |
1968 |
Board Certified Diplomat in Clinical Psychology
American Board of Professional Psychology |
1978 |
Elected Who's Who
...In America, ...In the World, ...In Finance and Industry, ...In Medicine
and Healthcare, ...In Science and Engineering, ...Among Executives. |
1982-Present |
| Selected: Top 2000 Influential Living Scientists of the 20th
Century, International Biographical Centre - Cambridge, England |
1999 |
The Edwards Associates selected as one of the 500 Most
Influential Research Organizations in the 20th century
International Biographical Centre - Cambridge, England
The American Biographical Institute |
1999 |
