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Alex Hare

Biographical Details

Articles

Alex Hare

Biographical Details

I am a member of the Institute and have worked closely with its founders for the past 15 years. I have conducted research and consulted worldwide on a wide range of topics, including automotive, consumer products, cultural and medical issues.

My experience with the organization provided the foundational understanding of the ValueCentered principles that the institute promotes. These principles have proven themselves to be true time and time again, not only in the area of consumer decision-making research, but also in understanding our daily lives.

*Education* B.A. Fine Arts, San Diego State University Minor, Personal and Social Psychology	1995
*Experience* Administrative Assistant - The Edwards Associates and Strategic Vision, Inc.	1988-1991
Technical Director - The Edwards Associates and Strategic Vision, Inc.	1991-1999
Screenwriter, Los Angeles CA	2002-Present
My experience with the organization provided the foundational understanding of the ValueCentered principles that the Institute promotes. This understanding has been instrumental in my understanding of decision-making systems not only in the arena of consumer goods but also in other areas of consumers' lives.
*My Role at the Institute* I am an Associate of the Institute, and its Artistic Liaison. My role includes random acts of support through artistic works, technical support, and as a freelance evangelist of the ValueCentered method. I not only apply these principles to my own life, but to my latest undertaking as a screenwriter in Los Angeles. Understanding the reasons behind why people make the decisions they do has given me a clearer sense of believable character motivation which I hope will result in richly developed characters for the big and small screen..
*Favorite Quotes* "He who tells the stories rules the world." - Hopi Indian "It's better to remain silent and be thought a fool than to open your mouth and remove all doubt." - Mark Twain

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