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Dr.
Darrel Edwards
Biographical
Details
Articles
Publications Scheduled
Events
Contact
Dr. D. Biographical
Details
| Education
BS Psychology and Philosophy
Brigham Young University
Honors Student
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1965 |
PhD Clinical Psychology, Philosophy, and Religion
Brigham Young University
National Aeronautic and Space Administration (NASA) Fellowship
Master Thesis: Hierarchical Structures and Decision-Making Systems
Dissertation: General Heuristics in Creativity and Problem Solving |
1968 |
2200 Hour Doctoral Clinical Internship
Utah State Health
Utah State Fellowship |
1968 |
Post-Doctoral Year Verbal Learning and Verbal Behavior plus Psycholinguistics
with Charles Cofer and David Palermo
Pennsylvania State University
Public Health Services Fellowship
Thesis: Mnemonics as a Moderator in Memory and Problem Solving |
1968 |
2200 Hour Post-Doctoral Clinical Position: Consulting, Research
and Practice
National Naval Health Center - Bethesda, Maryland
National Institutes of Health - Bethesda, Maryland
U.S. Navy Officer
Thesis: The Conceptual Structure of Clinical Decision Paths for Treatment |
1970 |
| Post-Educational Employment
Naval Health Research Center - San Diego
Director: Decision Systems
LCDR USN
|
1970-1979 |
TRI Community Services: Research, Psychology, and Law - San Diego
Founder and President
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1974-1979 |
The California School of Professional Psychology
Professor: Statistics, Research Design, Clinical Intervention and Psychotherapy,
Hypnosis, Theories of Personality, Systems of Psychotherapy |
1974-1979 |
Company started in 1972 as Darrel Edwards, Inc.
Grid Research: Local, State, and National Research and Consulting in Psychology,
Medicine and Law - San Diego
Founder and President
Re-Incorporated as The Edwards Associates |
1976-1983 |
The Edwards Associates: Research and Consulting Nationally and
Internationally
San Diego (8 Associates Worldwide)
Proprietary Database and Software Holder of all Grid Research and Strategic
Vision Tools
Founder and CEO |
1983-Present |
StrategicVision Worldwide: Research and Consulting in Human Values,
Motivation and Decision-Making - San Diego
with Specialty Trained Teams Worldwide
Founder and CEO |
1987-Present |
Dr. Darrel Edwards - World-renowned authority on Values, Motivation,
and Decision-Making.
Expert and Creator of Metricsfor Initial Quality, Total Quality, Delight,
Total Value, Brand Equity, Service, Communication and Loyalty. Developed
metrics and Expert on Return on Investment [Dollar for Dollar] on Product
Improvement and Advertising.
Consults with automotive manufacturers, governments, journalists, researchers,
medical profession, education CEOs, product developers, strategic planners,
and Communications and Advertising worldwide. |
1972-Present |
| Accomplishments
Developed the Grid Research Method for defining hierarchical
decision systems. A research technique that measures content
and structure of complex decision systems.
|
1967 |
| Developed Multi-Level Hierarchical Structural Efficiency Methods.
Increasing predictive strength of multiple leveled decision systems
by including progressive analyses of population subsets defined by
consecutive analyses, including same factors operating differently
within each consecutive context. |
1970 |
| Director of research on Medical decision worldwide and special
environments, including Antarctica and nuclear submarines. Twenty
eight hospitals and over 2000 physicians. Developed St. Louis archival
and tracking information systems for DoD medical and psychiatric
patients. |
1972-1976 |
| Oversight Committee on computer models, interactive database systems
and analytic tools. Six year project. |
1972-1978 |
| Developed autonomous hierarchical clustering procedures for analyzing
complex decision-making systems with his partner, J. Susan Johnson.
Allowing any variables to be used to comprehensively define the intrinsic
structure of any data set for any group of combination of groups
within any context |
1972 |
| Developed ValueCentered
methods and established research organizations in this approach
worldwide, including Australia, Canada, China, Colombia,
Costa Rica, England, France, Germany, Italy, Japan, Kenya, Mexico,
and Russia. More powerfully and clearly defined the domain
and character of personal, social, and cultural values. The basic
premise of the method is that the individual's personal values are
at the core of their purchase decisions and that priorities and personal
images are shaped by their connections to those values. |
1973-Present |
| Chaired 72 PhD dissertations on hierarchical methods for defining
constructs in diverse areas of psychology, including addictions,
medical intervention, psychological intervention, education, organizational
structures, decision making systems, and governmental policy. |
1974-1989 |
| US government oversight committee for the evaluation of the power
and utility of psychological measures for predicting behavioral outcomes
in multiple decision-making systems, and governmental policy. |
1974-1989 |
| Special consultant to the US White House on the treatment of addictions
and measuring treatment effectiveness |
1974-1979 |
| Special consultant to the Prime Minister (10 Downing Street) on
national issues (health, education, business, and governmental policy),
the European monetary (educational, health, and political issues),
and Taiwanese-Mainland Chinese Relations. |
1986-1989 |
| Developed the New Vehicle Experience Study (NVES) ValueCentered
System, including questionnaire sections, analytic models, Total
Quality Index, Total Value Index, Problem Impact Index, and Delight
Index. Invented the Delight scaling procedures. Developed concomitant
clustering procedures for defining the relationships that link product
attributes to benefits, emotional outcomes, and images. Complete
NVES questionnaire developed in concert with partner, Daniel Gorrell. |
1994-Present |
| Director of programs to define decision systems for physicians,
healthcare providers, and patients in a wide variety of areas, including
different clinical settings from submarines to world renounced hospitals
and clinics. Monitored research and established primary research
on patient populations up to 6,500,000 individuals at risk per year.
Completed systems for having health care providers define their actual
decision making processes world wide from China to Russia, Europe,
South America, Canada, Mexico, and the USA covering diagnoses, pharmaceutical
decisions, and patient relationships. Established ongoing monitoring
instruments for physician effectiveness and patient satisfaction
in 12 programs worldwide. |
1972- Present |
| Developed a comprehensive system for measuring communication: from
ideas to finished products. Completed measurement of communications
worldwide using the proprietary system in over 100 studies. Developed
norms for response profiles for excellent, good, average, below average,
and unsatisfactory communication profiles from print to commercials. |
1985-Present |
| Authored 302 manuscripts and report for both proprietary and public
projects for industry, government, education, medicine, law, and
politics. Industries include automotive, airlines, banking and finance,
pharmaceuticals, insurance, investments, and beverages. |
1970-Present |
| Honors
National Honor Society Science and Mathematics
|
1961 |
| Phi Kappa Phi Honor Society - Psychology |
1965 |
| Sigma Phi Honor Society - Research and Computer Models |
1965 |
| National Psychological Honor Society - Psychology and Research |
1965 |
| High Honors - Honors Program Brigham Young University |
1965 |
Top 100 Creative Doctoral Science Graduates
Institute for the Study of Creativity, University of Florida |
1968 |
Board Certified Diplomat in Clinical Psychology
American Board of Professional Psychology |
1978 |
Elected Who's Who
...In America, ...In the World, ...In Finance and Industry, ...In Medicine
and Healthcare, ...In Science and Engineering, ...Among Executives. |
1982-Present |
| Selected: Top 2000 Influential Living Scientists of the 20th Century,
International Biographical Centre - Cambridge, England |
1999 |
The Edwards Associates selected as one of the 500 Most Influential
Research Organizations in the 20th century
International Biographical Centre - Cambridge, England
The American Biographical Institute |
1999 |
Top
of page
Articles
The Secret
The Tree of Knowledge by Dr. Darrel Edwards
Our
Self: How We Know What We Know by Dr. Darrel Edwards
Understanding Each Other by Dr. Darrel Edwards
ValueCentered Insight
War
on Terror by
Dr. Darrel Edwards
Give,
Give, Give - Thoughts about charitble donations by Dr. Darrel Edwards
Publications
The Rhinoceros Only Eats Grass: A Story of Weight Loss and Self Image by Dr. Darrel Edwards (with illustrations by Alex Hare)
Scheduled
Events
No
speaking engagements are scheduled at this time.
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of page
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