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Dr. Darrel Edwards

Biographical Details

Articles

Publications

Scheduled Events

Biographical Details

Education

BS Psychology and Philosophy
Brigham Young University
Honors Student

1965
PhD Clinical Psychology, Philosophy, and Religion
Brigham Young University
National Aeronautic and Space Administration (NASA) Fellowship
Master Thesis: Hierarchical Structures and Decision-Making Systems
Dissertation: General Heuristics in Creativity and Problem Solving
1968
2200 Hour Doctoral Clinical Internship
Utah State Health
Utah State Fellowship
1968
Post-Doctoral Year Verbal Learning and Verbal Behavior plus Psycholinguistics with Charles Cofer and David Palermo
Pennsylvania State University
Public Health Services Fellowship
Thesis: Mnemonics as a Moderator in Memory and Problem Solving
1968
2200 Hour Post-Doctoral Clinical Position: Consulting, Research and Practice
National Naval Health Center - Bethesda, Maryland
National Institutes of Health - Bethesda, Maryland
U.S. Navy Officer
Thesis: The Conceptual Structure of Clinical Decision Paths for Treatment
1970
Post-Educational Employment

Naval Health Research Center - San Diego
Director: Decision Systems
LCDR USN

1970-1979
TRI Community Services: Research, Psychology, and Law - San Diego
Founder and President
1974-1979
The California School of Professional Psychology
Professor: Statistics, Research Design, Clinical Intervention and Psychotherapy, Hypnosis, Theories of Personality, Systems of Psychotherapy
1974-1979
Company started in 1972 as Darrel Edwards, Inc.
Grid Research: Local, State, and National Research and Consulting in Psychology, Medicine and Law - San Diego
Founder and President
Re-Incorporated as The Edwards Associates
1976-1983
The Edwards Associates: Research and Consulting Nationally and Internationally
San Diego (8 Associates Worldwide)
Proprietary Database and Software Holder of all Grid Research and Strategic Vision Tools
Founder and CEO
1983-Present
StrategicVision Worldwide: Research and Consulting in Human Values, Motivation and Decision-Making - San Diego
with Specialty Trained Teams Worldwide
Founder and CEO
1987-Present
Dr. Darrel Edwards - World-renowned authority on Values, Motivation, and Decision-Making.
Expert and Creator of Metricsfor Initial Quality, Total Quality, Delight, Total Value, Brand Equity, Service, Communication and Loyalty. Developed metrics and Expert on Return on Investment [Dollar for Dollar] on Product Improvement and Advertising.

Consults with automotive manufacturers, governments, journalists, researchers, medical profession, education CEOs, product developers, strategic planners, and Communications and Advertising worldwide.
1972-Present
Accomplishments

Developed the Grid Research Method for defining hierarchical decision systems. A research technique that measures content and structure of complex decision systems.

1967
Developed Multi-Level Hierarchical Structural Efficiency Methods. Increasing predictive strength of multiple leveled decision systems by including progressive analyses of population subsets defined by consecutive analyses, including same factors operating differently within each consecutive context. 1970
Director of research on Medical decision worldwide and special environments, including Antarctica and nuclear submarines. Twenty eight hospitals and over 2000 physicians. Developed St. Louis archival and tracking information systems for DoD medical and psychiatric patients. 1972-1976
Oversight Committee on computer models, interactive database systems and analytic tools. Six year project. 1972-1978
Developed autonomous hierarchical clustering procedures for analyzing complex decision-making systems with his partner, J. Susan Johnson. Allowing any variables to be used to comprehensively define the intrinsic structure of any data set for any group of combination of groups within any context 1972
Developed ValueCentered methods and established research organizations in this approach worldwide, including Australia, Canada, China, Colombia, Costa Rica, England, France, Germany, Italy, Japan, Kenya, Mexico, and Russia.  More powerfully and clearly defined the domain and character of personal, social, and cultural values. The basic premise of the method is that the individual's personal values are at the core of their purchase decisions and that priorities and personal images are shaped by their connections to those values. 1973-Present
Chaired 72 PhD dissertations on hierarchical methods for defining constructs in diverse areas of psychology, including addictions, medical intervention, psychological intervention, education, organizational structures, decision making systems, and governmental policy. 1974-1989
US government oversight committee for the evaluation of the power and utility of psychological measures for predicting behavioral outcomes in multiple decision-making systems, and governmental policy. 1974-1989
Special consultant to the US White House on the treatment of addictions and measuring treatment effectiveness 1974-1979
Special consultant to the Prime Minister (10 Downing Street) on national issues (health, education, business, and governmental policy), the European monetary (educational, health, and political issues), and Taiwanese-Mainland Chinese Relations. 1986-1989
Developed the New Vehicle Experience Study (NVES) ValueCentered System, including questionnaire sections, analytic models, Total Quality Index, Total Value Index, Problem Impact Index, and Delight Index. Invented the Delight scaling procedures. Developed concomitant clustering procedures for defining the relationships that link product attributes to benefits, emotional outcomes, and images. Complete NVES questionnaire developed in concert with partner, Daniel Gorrell. 1994-Present
Director of programs to define decision systems for physicians, healthcare providers, and patients in a wide variety of areas, including different clinical settings from submarines to world renounced hospitals and clinics. Monitored research and established primary research on patient populations up to 6,500,000 individuals at risk per year. Completed systems for having health care providers define their actual decision making processes world wide from China to Russia, Europe, South America, Canada, Mexico, and the USA covering diagnoses, pharmaceutical decisions, and patient relationships. Established ongoing monitoring instruments for physician effectiveness and patient satisfaction in 12 programs worldwide. 1972- Present
Developed a comprehensive system for measuring communication: from ideas to finished products. Completed measurement of communications worldwide using the proprietary system in over 100 studies. Developed norms for response profiles for excellent, good, average, below average, and unsatisfactory communication profiles from print to commercials. 1985-Present
Authored 302 manuscripts and report for both proprietary and public projects for industry, government, education, medicine, law, and politics. Industries include automotive, airlines, banking and finance, pharmaceuticals, insurance, investments, and beverages. 1970-Present
Honors

National Honor Society Science and Mathematics

1961
Phi Kappa Phi Honor Society - Psychology 1965
Sigma Phi Honor Society - Research and Computer Models 1965
National Psychological Honor Society - Psychology and Research 1965
High Honors - Honors Program Brigham Young University 1965
Top 100 Creative Doctoral Science Graduates
Institute for the Study of Creativity, University of Florida
1968
Board Certified Diplomat in Clinical Psychology
American Board of Professional Psychology
1978
Elected Who's Who
...In America, ...In the World, ...In Finance and Industry, ...In Medicine and Healthcare, ...In Science and Engineering, ...Among Executives.
1982-Present
Selected: Top 2000 Influential Living Scientists of the 20th Century, International Biographical Centre - Cambridge, England 1999
The Edwards Associates selected as one of the 500 Most Influential Research Organizations in the 20th century
International Biographical Centre - Cambridge, England
The American Biographical Institute
1999

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Articles

The Secret

The Tree of Knowledge by Dr. Darrel Edwards

Our Self: How We Know What We Know by Dr. Darrel Edwards

Understanding Each Other by Dr. Darrel Edwards

ValueCentered Insight

War on Terror by Dr. Darrel Edwards

Give, Give, Give - Thoughts about charitble donations by Dr. Darrel Edwards


Publications

The Rhinoceros Only Eats Grass: A Story of Weight Loss and Self Image by Dr. Darrel Edwards (with illustrations by Alex Hare)


Scheduled Events

No speaking engagements are scheduled at this time.


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